Heart attacks claim the lives of more than 250,000 women each year-- six times more than will die of breast cancer. More than half of those who died suddenly from a heart attack experienced no previous symptoms.

Bayer’s “Without Warning” campaign was designed to educate women on this sudden killer, and teach them how being prepared can help save their lives. This includes recognizing the sometimes subtle warning signs and keeping aspirin on hand to help reduce damage to the heart.

Bayer Consumer Care enlisted the support of Joy Behar and WomenHeart: The National Coalition for Women with Heart Disease (the nation’s only patient-centered organization solely dedicated to advancing women’s heart health through advocacy, community education and patient support) for this campaign. A special-edition pill tote with a convenient key-ring was designed to make it easy to always have aspirin on hand, and came with a wallet-sized card describing the symptoms of a heart attack and important emergency response tips.