One A Day® Men’s sponsors Major League Baseball to raise awareness among the target market.

The baseball season is one of the longest in sports. Maintaining one’s health is of utmost importance for players throughout the season. How they focus on their health can be different for each player.


Just as MLB players have different health needs, so does the One A Day consumer. To help showcase the importance of specialized regimens in both baseball and health, in 2011, One A Day plans to utilize select MLB players and managers to provide insight on their health and training journey through monthly features, all the while providing ways that the baseball fan can “Change Your Game” by making healthy choices – including taking a One A Day Multivitamin.

Major components of the campaign include:

  • Monthly player/manager video and editorial features on changeyourgame.com
  • Official MLB trainer health and wellness tips
  • One A Day Dream Baseball Getaway Sweepstakes
  • Digital support through banner ads, email blasts, video pre-roll & Facebook
  • Two FSI’s, Media Buy (TV Advertising), in game features and EVI